19A- Idea Napkin No. 2

Idea Napkin:

1) I am a fourth year business student, so I have had much opportunity to discover my professional strengths and opportunities. I am a talented problem solver, runner, and I am a very hard worker. I currently am completing and HR internship with Target, so I am getting much experience with leading and teamwork. I have worked as a waitress for four years, so I am very attentive to customers and I try my best to appease their needs. Aspirations wise, I would love to pursue a HR role out of college; I just love working with people and have really enjoyed my internship experience so far. If I started a business, I would see it becoming my full-time role to maintain and assure success.

2) The unmet need I would like to solve is an all natural way to encourage underweight/elderly dogs to eat their food. By doing so, the dogs would hopefully gain an appetite and start to get excited about eating. I would call my product "Canine Condiments," and they would be a line of human-grade sauces that you can top your dog's food with, giving them more flavor than typical dry food. This product would solve the customers' unmet needs by giving them an affordable and healthy way to encourage their animal to eat.

3) The ideal demographic of my customer would clearly have to have a dog. Ideally, their dog would be underweight or elderly. Also, I would like to get into business with pet stores and vets, in order to have a B2B platform as well ad direct to consumer.

4) My customers would actually pay money to use this product because people love their pets. Pet owners will spend money in order to make their pet happy because they love them. I my product is affordable, the customers would most likely be willing to try it out and see if it works for their specific dog. 

5) What would set us apart from competitors would be our price point and ingredients; I have yet to see a product on the market that is a sauce for their dog's food. We would use all natural ingredients and eco-friendly packaging to appeal to those interested in conservation. Also, we would make our product as affordable as possible. 

I believe that this business could potentially have a large market, and that the elements do fit together rather well. When people see an issue with their pet, they are eager to find a solution; I know this first hand, as I have a one year old dog. I had to deal with a severely underweight dog, and I wish a product like this existed because I would buy it immediately.

I only received one piece of feedback, so this may be a little repetitive. I took away that my work in the service industry would benefit me if I really did want to start my own business. Also, I took away that listening to your ideal customer's needs will make or break you. I incorporated this feedback into this idea napkin by continuing to mention my experience in the service industry (see 1) and thinking from the customer's perspective.